Friday, November 2, 2012
Giftcards!
It was important to limit the color palette in order to keep it simple yet elegant. I decided to use a monochromatic theme for most of them because it enhances the words. I used drop shadows and glows on the text to make the words pop and be noticed first followed by the design and brushes. It should be the first thing noticed when the gift card is viewed. It is also important for the text to be big and stand out above the overall card to get the event across. It is best to place the text in the center to be more noticeable. The themes portrayed are subtle yet display enough sophistication for understanding.
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