I selected 'La Chinita' as the character for my illustration and book cover because it was a tale told many times by adults to children back in Ecuador. To my knowledge, there havent been any printed versions of the story but it is more of a chant rather, and orally passed down. The mood of the book is one of worry and fear as the 'chinita' in the story gets lost in a dark forest. My cover illustrates that because on both covers it displays trees and different views of the forest, one as dark and scary and the other as bright, colorful, yet forgotten. I chose a different font for each cover because the illustration varies. The font in each covers pops out to the reader as mysterious perhaps yet simple.
It was important to limit the color palette in order to keep it simple yet elegant. I decided to use a monochromatic theme for most of them because it enhances the words. I used drop shadows and glows on the text to make the words pop and be noticed first followed by the design and brushes. It should be the first thing noticed when the gift card is viewed. It is also important for the text to be big and stand out above the overall card to get the event across. It is best to place the text in the center to be more noticeable. The themes portrayed are subtle yet display enough sophistication for understanding.
